What is Interactive Communication?

April 19, 2006

Lately I've been telling people that I'm interested in interactive communication. They don't know what that means, or at least what I mean. Here it is: Interactive Communication is mass communication that is responsive on an individual level. It not only allows a user to navigate, but also guides and directs users to help them reach their goals. It applies operations theories to information to efficiently bring understanding to the person interacting. The end goal of this communication should be to connect people with people for business transactions or education or enjoyment. To have guided someone through an E-commerce experience, for example, and then to leave them only the opportunity to say, "I'll trade for that" is to throw away the potential for a customer relationship. Communication should be a two way experience. Input must be received in as human a way as possible. With language, with sound, with video, with expression. The more we can use technology to bring together interested parties the better. The more abject technology makes our experience the quicker we commoditize, and essentially cannibalize, our source of greatest fulfillment in life- the human touch.


One Response to “What is Interactive Communication?”

  1. mattblack said

    For a look at an example of interactive communication in the entertainment world you should check out the Lonelygirl15 YouTube series. The creators have set up a situation in which viewers can actually communicate with the fictional characters in the series. Each time a video is posted there is a flurry of user comments that discuss what they like and don’t like about where the story is going, what the characters are doing or even offering advice to the characters. Fans, of course get to know each other and communicate with each other. All this happens on multiple, uncontrolled platforms.

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