Lately I've been telling people that I'm interested in interactive communication. They don't know what that means, or at least what I mean. Here it is: Interactive Communication is mass communication that is responsive on an individual level. It not only allows a user to navigate, but also guides and directs users to help them reach their goals. It applies operations theories to information to efficiently bring understanding to the person interacting. The end goal of this communication should be to connect people with people for business transactions or education or enjoyment. To have guided someone through an E-commerce experience, for example, and then to leave them only the opportunity to say, "I'll trade for that" is to throw away the potential for a customer relationship. Communication should be a two way experience. Input must be received in as human a way as possible. With language, with sound, with video, with expression. The more we can use technology to bring together interested parties the better. The more abject technology makes our experience the quicker we commoditize, and essentially cannibalize, our source of greatest fulfillment in life- the human touch.

Minimal Processing

March 18, 2006

Sam Brown does a quasi blog of images at explodingdog.com. These are hand drawn sketches that are far from polished. They elicit emotion and express ideas. Minimal process – maximum message.

That’s why I want to blog. I’m tired of reprocessesing every thought that comes out of my head. That’s what you do as a communication professional. You’ve got to take someone elses message and adapt it for the right audience. Well in this case my audience is whoever comes because of what I have to say.

Just spitting it out isn’t easy for me though. I’ve rewritten this post three times already.